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Privacy policy

What we keep about you, why, and what you can do about it. In plain language.

Last updated: 21 October 2026.

Who we are

Coach Kontra is a trade name of Zindelijkheidsbox B.V., Almystraat 14, 5061 PA Oisterwijk, the Netherlands (Chamber of Commerce number 78315867, VAT number NL861343748B01). The content is by Dustin van de Sande. Zindelijkheidsbox B.V. is responsible for the processing of your data. Questions about your data? Email info@coachkontra.com.

What Coach Kontra is

Online coaching courses, with a free wheel of life and a learning path of four courses plus a bundle. It is training, not therapy and not financial advice. The courses are for adults (18+).

What data we process

  • Your account: your email address, your name if you give one, your language and the moment you agreed to receive email.
  • Your answers and scores: your wheel of life now and in 90 days, your answers to questions, your reasons, your 90-day sentence, the step you chose, all earlier versions of an answer and the feedback on it.
  • Access rights: which courses you have access to.
  • Email: a list of the reminders we sent and of unsubscribes.
  • Technical logs: data the servers keep to keep the service safe and working. We keep these temporarily.
  • When you buy (later): your order details through WooCommerce and your payment details with our payment provider, Mollie. This is not active yet, because sales have not opened.

Your answers and your email address are not used for advertising, not shared for advertising and not sold. The one exception is the optional advertising cookie in our cookie statement: if you accept it, Meta receives page views and the fact that you saved your wheel of life (from your browser and from our server, with your IP address and browser details), without your answers or your email address.

What we use it for

  • To let you log in and to save and show your wheel of life, answers and courses.
  • To send you the email that belongs to the service (see below).
  • To give feedback on your exercises, when you ask for it.
  • To keep the service safe and to find errors.

We only send the reminder email if you agreed to it with the checkbox. You can withdraw that consent at any time.

Which emails you get

  • An email with your login link.
  • After you save your wheel of life, an email with your result and a link that works for 30 days.
  • Exactly one reminder, 30 days after your first saved wheel of life. Only if you agreed to it. It has an unsubscribe link.

No advertising. You can unsubscribe with one click, or by emailing info@coachkontra.com.

AI feedback and Anthropic

For some exercises you can ask the AI coach for feedback. Only at that moment do we send the text of your answer, the earlier versions of that answer and the feedback on it to Anthropic (the Claude model). This covers only that one exercise. According to the provider’s terms, data from that API is not used to train models.

Who processes your data and where

  • Microsoft Azure (West Europe): the academy, with its database and app.
  • Our own server in the EU (Frankfurt): the website coachkontra.com, which runs on WordPress.
  • Brevo (email provider, EU): sending login links, the email with your wheel of life and the reminder.
  • Anthropic: AI feedback, as described above.
  • HeyGen: the videos were made with it. No student data goes there.

How long we keep data

As long as your account exists. On your request we delete your account, your access rights and your answers, within a month. Backups are overwritten within a reasonable time. We keep logs temporarily.

Your rights

You can ask us for access, correction, deletion, restriction of processing and portability of your data. You can object and you can withdraw your consent. Email info@coachkontra.com for any of these. If we cannot work it out together, you can complain to your national data protection authority. In the Netherlands that is the Autoriteit Persoonsgegevens.

Sensitive information

Do not enter information about your health or other special categories of personal data if it is not needed. This is training, not therapy. If a text points to acute distress, we do not show feedback but a pointer to help. In the Netherlands you can call 113 Zelfmoordpreventie, 0800 0113, day and night. In the United States that is the 988 Suicide and Crisis Lifeline.

Cookies

You can read which cookies we use on the Cookies page.

Changes

If we change this policy, we put the new date above.